Every top Internet marketer knows the value of backend selling. What you do is offer a solid product that is low priced, and when you do that you will be able to draw people into your sales
funnel. Your overall business will have an average lifetime value of your customers, and that is where backend marketing comes into play.
It does not matter if you have digital download or physical products, use backend marketing in your entire business model. You can include flyers in physical products you ship that talk about other related products, etc. Like we said, you can use flyers, brochures, CDs with a catalog of your products, etc. Your customers are in a receptive mode when they receive your product, which means they are more likely to buy your other products right when they get their delivery.
There is another strategy that involves acquiring leads at breakeven point with your product offer. Actually this is really the best and smartest way to go for many reasons. You see, this is something that you can use to create an email list and really go to town with the backend selling.
Do a joint venture and sacrifice the front profits, and you will be able to recoup that and much more on the backend.
You may be sitting there and wondering what you can do because you only have one product. You can still do some things with this, so all hope is not lost. There are millions of terrific affiliate products to promote, so use one of them. No matter what niche you're targeting, you'll always be able to find related affiliate products that you can promote. You cannot go overboard with this with price, but do choose something with a respectable profit for you. You must only offer a quality product that is in line with your first product plus the commission is good. Always keep in mind that you are going for the backend marketing approach, and then everything will sort of fall into place. So you should have no hesitation about getting started with your own backend marketing program.
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